The Imperial Hotel in Tenby is unveiling the first phase of refurbishments to the Grade II listed building, as part of a major renovation project.

The cherished hotel, built within the ancient town walls with breathtaking views of South Beach, and looking out to Caldey Island has offered an unbeatable hotel location in the seaside town for over 120 years.

The Imperial Hotel located along The Paragon was acquired by Crest Hotels Group last year, a family-owned business based in Bristol that own and operate nine unique hotels across the UK.

Under the careful stewardship of Crest, The Imperial Hotel is undergoing a sensitive renovation that is maintaining its unique character while introducing new levels of luxury to enhance the guest experience.

The redesign for the Imperial’s 59 bedrooms is inspired by the tranquil colours of the sea and features cool blues and greens creating a serene and contemporary atmosphere.

Many rooms will offer ocean views, while all guests will enjoy luxurious ‘Sleepeezee’ beds, high-speed internet, invigorating power showers, and refreshing air conditioning.

The Imperial Hotel's transformation is continuing throughout the Spring. A luxurious new spa and wellness area will open soon, as well as a vibrant new restaurant and dining experience.

"We're thrilled to open our doors and finally share the stunning transformation of the Imperial’s new bedrooms with guests. Our incredible refurbishment offers families a luxurious and unforgettable West Wales escape in an idyllic beachfront location with so much to explore nearby," said Jason Hiley, managing director of Crest Hotels Group.

“This is just the beginning of our exciting project – a luxurious spa and exceptional new dining experiences are coming soon.

“As part of the Crest family, the hotel is committed to offering a personalised approach while maintaining the highest levels of professionalism,” he added.