Sainsbury’s Tenby and St. Teilo’s RC Primary School have joined forces with the Fair Trade in Football Campaign in the hope of celebrating a Fairtrade Christmas.

St. Teilo’s headmistress, Mrs. Angela Nicholls, invited Sharron Hardwick to the school to share about Fairtrade.

Thinking it would be nice to have some Fairtrade items on display, Sharron visited Sainsbury’s Tenby, meeting the store assistants and managers, who kindly offered to donate a selection of Fairtrade goods.

Sainsbury’s is the world’s largest retailer of Fairtrade products, who are proud supporters of local communities and Fairtrade. Selling Fairtrade licensed products since 1994, total Sainsbury’s Fairtrade sales have increased to £293 million over the past year, which means one in every £6 spent on Fairtrade in the UK, is being spent in a Sainsbury’s store.

The Fairtrade items were displayed during the morning assembly and will be used by St. Teilos to raise awareness and funds for the school.

Children took part in a fun, interactive assembly where they thought about Jesus’ words: “Love your neighbour” and how they have the power to make a positive difference.

Pupils heard how by choosing Fairtrade they ensure producers and growers in developing countries get a fair deal, with safe working conditions and no forced or child labour; using sustainable, environmentally friendly methods. Fairtrade premiums are transforming their communities by building schools, providing clean water and sanitation, offering health care and much more.

“St. Teilo’s is a lovely school, I received such a warm Christmas welcome, with everyone dressed in their Christmas jumpers; one teacher was even in full elf costume! The Christmas message is about love and hope. By buying and supporting Fairtrade when we give gifts to our local neighbours, we can support our global neighbours by giving them a fairer deal,” said Sharron.

To find out more about Fairtrade and the Fair Trade In Football Campaign, supported by Fair Trade Wales and Hub Cymru Africa, visit www.fairtradeinfootball.com