The sponsors of the iconic Saundersfoot New Year’s Day Swim, are encouraging everyone to make a splash for worthy causes on January 1.

Now in its 39th year, the main swim is sponsored once again by holidaycottages.co.uk

“The 2024 New Year’s Day Swim was a record breaker with 2,523 registered swimmers braving the chilly waters and we’d love to see that beaten in 2025,” said a spokesperson for Holiday Cottages.

“We’re very proud to sponsor this wonderful charity event, and would love to see a final push to see even more people join us in the water. And when we say join us we mean it quite literally, as two of our own team who can usually be found behind a desk in our Saundersfoot office on The Strand, will be taking to the water - Wales Office Manager Anita Lee, and Customer Service Advisor Michelle Sneezum will be braving the cold and joining hopefully thousands of others in the sea.”

Taking place in the heart of the beautiful south Pembrokeshire coastline, this much-loved event draws thousands of participants and spectators alike to Saundersfoot Harbour for a refreshing start to the year in aid of charity.

The annual swim has become a highlight of the festive calendar, with over 2,500 brave souls plunging into the chilly waters last January to raise funds for local causes.

The 2025 Swim’s official charities are the RNLI & Wales Air Ambulance; however participants are also able to raise money for their own nominated charities, which will also receive a percentage of the bucket collection money raised on swim day. Since its inception more than a quarter of a million pounds has been raised which has helped support numerous causes.

Whether you’re a seasoned swimmer or simply looking to cheer from the sidelines, this is a fantastic way to embrace the New Year spirit and support a good cause.

This year’s swim promises to be bigger and better than ever, with holidaycottages.co.uk providing essential support to ensure the event’s success.

Saundersfoot’s picturesque harbour and its bustling atmosphere will be the perfect backdrop for the day, offering plenty of opportunities to warm up post-dip at local favourites like The Boat House, The Royal Oak or Wiseman’s Bridge Inn.

Adult entry for the UK’s biggest festive swim costs just £5, and £3 for children.

You can register here: www.saundersfoot.co.uk/nyds/

Participants are encouraged to register as soon as possible and collect their wristbands before the event to avoid queues on the day.

Then join thousands of others at Saundersfoot Beach at 12.30 pm on January 1st and start your New Year with a splash and make memories that will last a lifetime at the Saundersfoot New Year’s Day Swim!