One of Carmarthen’s most famous sons, stand-up comedian Rhod Gilbert, made a welcomed visit to the county of his birth at the weekend and to the scenic beach of Llansteffan.

Rhod, who was born and raised in Carmarthen, chose Llansteffan beach as the location to film the opening sequence of his own comedy special which will air as part of Channel 4’s Stand Up To Cancer on Friday, November 3.

Whilst taking two minutes from his filming schedule, Rhod commented that “I have been coming here for fifty years and I meet up here with my friends every year. I grew up here and it’s a spiritual home for me. Somewhere I will always return to.”

Cllr Hazel Evans, Cabinet Member for Regeneration Leisure Culture and Tourism said: “We are incredibly proud of Rhod here in Carmarthenshire and all that he has achieved in the world of comedy. Whilst it is no secret that Carmarthenshire boasts a treasure trove of stunning scenery for film and television production, it is sign of the man that Rhod has chosen a location within the area of his upbringing to kick off this very special TV show.”

To find out more about filming opportunities in Carmarthenshire, visit Filming opportunities (gov.wales)

Carmarthenshire is already proving itself to be a desirable and cost-effective destination for advertising campaigns for TV, digital and print with a notable USP being created in the car and motorbike industries for both national and international productions – in particular the 8-mile beaches and long roads through the western Brecon Beacons and Cambrian mountains. The county is also enjoying a growing reputation as a filming location for major television dramas and movies, with several award-winning productions finding their home in Carmarthenshire.

Sir Gâr, to use the county’s Welsh name, is widely known as one of the most welcoming, engaging and memorable locations in Wales. A destination with a wealth of experiences - warm and vibrant market towns, modern retail centres, clean beaches, rolling countryside and dramatic landscapes.

To find out more about the stunning scenery that Carmarthenshire has to offer, visit Explore - Discover Carmarthenshire