Santa arrived in Tenby today via lifeboat from a secret location out to sea to switch-on the seaside town’s festive lights.

There was plenty of festive fun as the town’s Christmas Festivities committee, Tenby RNLI, Tenby Firefighters, and Tenby Coastguard joined forces to ‘launch’ the start of the Yuletide season in the seaside resort once again.

The festive fun started at around 1 pm with local DJ Steve Briers on hand throughout the afternoon to keep the Christmas atmosphere swinging with plenty of festive, chart and popular music favourites.

There were also live performances in Tudor Square throughout the afternoon from - Kelly Williams School of Dance, the Salvation Army band and Tenby Friendship Group carollers, along with Sam Skyrme-Blackhall singing.

Santa arriving in Tenby
Santa making his way up from the beach in Tenby with his procession (Observer pic)

DJ Steve will be at the decks for the final build up to the arrival of Father Christmas with more festive favourites.

Mayor of Tenby, Cllr Dai Morgan, set off down to Castle Hill with Tenby RNLI launching the all-weather lifeboat, the Haydn Miller to collect Father Christmas from a secret location out at sea.

Once safely ashore, Father Christmas and the Mayor joined Tenby Coastguard and RNLI crew members for a ‘blue light’ parade through a festive flurry of snow from the roof of Tenby House Hotel to turn on the lights on the town Christmas Tree in the grounds of St Mary’s Church.