The ‘Visit Pembrokeshire’ organisation has announced a new strategic partner.
Next to energy and agriculture, tourism is the largest industry in Pembrokeshire, providing 23% of all employment, £604 million in economic value in 2023, and 6.3 million visitors of which 1.1 million stayed overnight.
There is no downplaying the vital role that tourism plays to the livelihoods and well-being of local people who live and work in – and love – their home of Pembrokeshire.
“As a not-for-profit organisation, Visit Pembrokeshire could not support the hundreds of small businesses across Pembrokeshire without the ongoing support of our strategic partners,” said a spokesperson for the organisation.
“These businesses and organisations share our ambition to grow tourism sustainably for the benefit of all and are true ambassadors for our ‘Team Pembrokeshire’ approach.
“We are thrilled to announce that we have secured a long-term partnership with a new strategic partner - holidaycottages.co.uk
“For more than 30 years, holidaycottages.co.uk has been providing a first-class service to its guests. The company helps people find their perfect cottage in popular holiday destinations such as Pembrokeshire.
“Keen to give back to the community, holidaycottages.co.uk will be working with Visit Pembrokeshire, enabling us to continue to proactively promote the county as a leading destination for accessible, adventure and well-being tourism.”
Emma Thornton, CEO of Visit Pembrokeshire said: "We are delighted to welcome holidaycottages.co.uk as our newest Visit Pembrokeshire Strategic Partner. It is a leading UK holiday cottage letting agency with local representation and an in-depth knowledge of Pembrokeshire.
“It is committed to supporting the communities where it operates, and we are so excited about the opportunities this new partnership will bring. Look out for some exciting local initiatives to support the Pembrokeshire community over the next few months.
Serena Pearce, Regional Communities Manager said: "We are incredibly excited to be launching this strategic partnership with Visit Pembrokeshire. At holidaycottages.co.uk, we are passionate about supporting the communities where we operate, and we take great pride in giving back to the places our guests love to visit.
“Through this partnership, we look forward to working closely with Visit Pembrokeshire on initiatives that make a real difference. We can’t wait to get started and make a positive impact together.”