Tenby has been crowned as the UK’s top holiday destination - according to research factoring in its popular pubs, restaurants, beaches, and nearby attractions to visit.

According to a YouGov survey, three-quarters of Brits plan to holiday in the UK this year and with the peak holiday season fast approaching, the top 10 best seaside locations for an entertainment-filled staycation have been revealed with Tenby taking top spot.

UK seaside towns are renowned for their amusements - especially arcade and slots entertainment, and with this in mind, the team at OLBG have created the ‘Holiday Entertainment Index’ to profile the best destinations to mark for a visit this summer, using data from Tripadvisor, Google, and Kayak.

The index considers the number of activities per location including amusements, the cost to stay there, average weather patterns, and more.

Factors considered as part of the ‘Entertainment Score’ include - number of pubs, restaurants, museums, parks, zoos and aquariums, water and amusement parks, arcades, beach review scores, hotel prices, Google searches, average temperature, average rainfall, and local train stations.

Tenby labelled the ‘Jewel in the crown’ of Pembrokeshire ranked first with an entertainment score of 7.71 out of 10; beating the likes of St Ives in Cornwall in second with 7.29; and Lyme Regis (known as the ‘Pearl of Dorset’) in third with 7.24.

Steve Madgwick, Editor-In-Chief at OLBG.com said: “The Great British Summer is finally here, and although the weather isn’t always destined to deliver the perfect UK getaway, many of the best seaside towns across our shores are jam-packed with indoor and outdoor entertainment - from arcades to pubs, and more!

“Scoring 7.71 out of 10, Tenby has 6.4 pubs per 1,000 people and 2.4 featuring live music, so for such a small town, there’s decent nightlife for visitors.

“Similarly, it has 19.3 restaurants per 1,000 people, the second-most on the list.”

“Every seaside town has its own charm to attract visitors from both the UK and worldwide, but if you’re looking for some fun on your adventurous trip, our final index scores have named Tenby the best UK seaside town for holiday entertainment.

“From the town’s highly-rated Castle Beach to a great selection of pubs and restaurants for the best nightlife experience, it’s hard to look past marking a trip to Tenby in your future calendar!”

You can view the full research here: https://www.olbg.com/blogs/holiday-entertainment-index