The Imperial Hotel in Tenby is set to reopen as part of the ‘Coast & Country Hotel Collection’, a newly formed collection of former Shearings Hotels, which is seeking to reinvigorate the hotel’s offering, helping to showcase its amenities and wonderful location – a key attraction of the properties incorporated within the Coast & Country portfolio.

With the Imperial Hotel having gone into administration in May 2020 as part of Shearings Hotels, it was feared the hotel would remain closed indefinitely.

However, under new ownership and following a Hotel Management Agreement with Bespoke Hotels, the hotel is set to reopen as lockdown eases – with an opening date aimed for May 17 in accordance with Government guidance.

The superbly located clifftop hotel, which is built into Tenby’s ancient stone walls and overlooks South Beach, is a popular wedding venue that’s also well suited for business meetings.

The hotel is currently in the process of recruiting 30 staff ahead of reopening and welcomes prospective applicants to enquire about the roles on offer.

Paul FitzGerald, Portfolio Managing Director, said: “Given the enormous challenges of the last few months, we’re delighted to bring The Imperial Hotel back to market.

“It’s a lovely property that’s superbly located, and well-known within the area, and we know the initial closure was felt keenly amongst the local community.

“Now though, with reopening plans in place, we’re able to offer not just jobs and wider tourism opportunities, but a hospitality service that people can engage with as restrictions lift.”

“With the country having been unable to enjoy the delights of hospitality for so long, everyone is eager to enjoy themselves post lockdown, and as people are starting to realise these properties are reopening, we’re already seeing keen interest to book – something that bodes really well for their future success,” he continued.

Elaborating on the hotel’s objectives, Paul said: “Our renewed focus with reopening is on reaching wider audiences.

“In particular we are looking to attract those seeking leisure breaks and welcoming local residents to sample the restaurants, bars, and wedding and event spaces on offer as we look to restore the hotel to local hero status and develop a close bond with communities.”

Thomas Greenall, Managing Director of Bespoke Hotels, said: “Coast & Country Hotel Collection is made up of some prominent local hotels in some wonderful and well-established leisure locations and we’re thrilled to be able to facilitate their reopening.

“We know the initial closures of many of these properties caused a real stir in their local communities last year, so we hope they’ll be keen to embrace their reopening and support the individual hotels in their endeavours.”

“We hope this will be regarded as a very positive move for the area – delivering jobs, support for communities and vital trade for suppliers and ancillary businesses.”

As part of reopening, Coast & Country has sought to actively re-employ previous staff, whilst also looking to offer new roles to those keen to join the hospitality industry and provide much needed jobs for people across the UK.