New research has revealed the most popular UK holiday destinations with Tenby known as the 'jewel in Pembrokeshire's crown' being crowned as the tenth most sort after destination.

The study, conducted by outdoor experts at GO Outdoors, looked at the number of annual holiday searches of each UK destination to determine the most popular UK holiday destinations.

The study also looked at the highest-rated UK holidays.

According to the study the seaside town of Tenby came in with an estimated 43,630 annual holiday searches.

Top was Isle of Wight with 234,960, followed by Isles of Scilly. St Ives was third and Blackpool fourth, with London, Brighton, Edinburgh, Great Yarmouth and Skegness making up the rest of the top 10.

Tenby also made number 7 in the study’s list of ‘Top holiday hotspots with the most activities’.

Pembrokeshire came in at number ten in the ‘Highest rated holiday destinations for camping’.

The full study is available here: https://blog.gooutdoors.co.uk/2023-uk-holiday-hotspots/