The RNLI is urging beach-goers and cold water swimmers to take on board safety advice - as the winter months bring harsher conditions to our coastline.

Whitesands Beach in Pembrokeshire is the only beach now being patrolled by RNLI lifeguards in Wales; with patrols every Saturday and Sunday from 10 am to 6 pm until Sunday, November 3.

On Sunday, October 20, during Storm Ashley, lifeguards patrolling at Whitesands were forced to red flag the beach.

A combination of up to 60mph winds and 6-8ft surf meant the lifeguards deemed the beach unsafe for water users.

Chris Cousens, RNLI Water Safety Lead for the region said: “As wintery conditions have begun to hit the Welsh coastline, we’re asking people to take care and be aware of the dangers.

“Strong winds and big waves like we saw at the weekend, posed a great risk to those visiting the coast. In these conditions, stay clear of beachfronts, cliff edges and piers.

“If you visit a beach, never go alone. It’s vital that you have company who could get help, in the event of an emergency.

“Take note of safety signage at the entrance to the beach which will warn of the local risks and hazards, and if possibly speak to someone who might be local who might be able to also provide advice.

“Always check the weather and conditions and consider your capabilities, if in doubt it is better to stay dry and watch the sea than take the risk.

“You should always carry a means of contact such as a mobile phone, if you get into trouble or see anyone else in difficulty call 999 and ask for the Coastguard.

“We’re aware that cold water dipping is becoming increasingly popular. We strongly advise that you should never do this alone.

“As we get further into the winter months, and the temperature continues to drop, the risk of cold-water shock will increase. Make sure you understand the effects of cold water and that you have means of warming up afterwards,” he added.

Despite the coming absence of RNLI lifeguards on the beaches, the RNLI would like to remind the public that RNLI lifeboats are a 24-hour search and rescue service with 238 stations situated around the British Isles.

When you call 999 and ask for the Coastguard, they dispatch the nearest lifeboat which will come to your aid.