Rent in Pembrokeshire rose 7% in the past year, new figures show.
It comes as campaign group Generation Rent said renters across Britain are being exploited by an "out of control market" and a lack of protections.
Provisional figures from the Office for National Statistics show the average private rent in Pembrokeshire reached £618 per month in the year to September – up 7% from £579 a year prior.
It was also up 21% from an estimated £511 a month five years ago.
Rent Officers Wales, which is part of the Housing and Regeneration Division of the Government, collects prices from landlords and letting agents, with the aim to collect data for approximately 15% of the market.
Across Wales, the average rent was £760 – rising 8% from the year before.
Cardiff had the highest rental cost in the country at £1,052 per month, while the lowest was in Powys at £554.
Sarah Coles, head of personal finance at Hargreaves Lansdown, said "budget threats" were driving up rents.
She added: "Given the continued exodus of landlords, renters face the double misery of fighting over the scraps and then paying a fortune for them."
In September, the average private rent in Great Britain was £1,295 per month. This was £101, or 8%, higher than 12 months ago.
Meanwhile, separate ONS figures show Consumer Price Index inflation has slowed to 1.7% in September, down from 2.2% in August.
Dan Wilson Craw, deputy chief executive of Generation Rent, said: "Our biggest monthly expense is going up far faster than inflation or our wages."
He added: "Renters are being exploited by an out of control market, and the lack of protections that allow unscrupulous landlords to maximise the rent at every opportunity.
"As a result, renters are unable to save for the future, and many are still making painful decisions about whether to turn the heating on or skip a meal."
He urged the Government to included protections from unaffordable rent rises in the Renters Rights Bill.
"The Government must cap rent increases at the lowest of inflation or wage growth, to stop this huge discrepancy between rent costs and renters’ incomes from widening," he said.
The figures also show the different costs for various homes in Pembrokeshire, from £456 for a one-bed property to £921 for a home with four or more bedrooms in September.
Among the property types in the area:
- A detached housed cost £759 to rent per month
- A semi-detached cost £645 per month
- A terraced house was £621 per month
- And a flat or maisonette was £515 a month
The Government's Renters' Rights Bill returned to parliament for the second reading earlier this month.
Deputy Prime Minister Angela Rayner said: "I am determined to get this Bill in to law as soon as possible. The thousands of children and families living in unsafe housing or under the cruel threat of a Section 21 eviction notice have been waiting far too long already.
"We will deliver on our promise to renters and transform the sector into one where families can put down roots, where children can grow up in healthy homes, and where young people can save for their future."