One of Wales’s leading holiday destinations in Pembrokeshire is further strengthening its commitment to accessibility and inclusivity by training employees to be able to support guests with invisible disabilities.

Bluestone National Park Resort, near Narberth, has joined the Hidden Disabilities Sunflower initiative.

The Sunflower is a discrete way for people to engage with employees to ensure they can receive support or help when needed.

These disabilities may not be immediately recognisable but can affect a person's daily life. Examples include Crohn's, asthma, epilepsy and Tourette Syndrome.

Employees working at the 500-acre resort have received or are currently undergoing specialised training. Guests staying at the resort can expect to receive assistance from the Well Spa, Blue Lagoon Water Park, Serendome, to various other venues, activity areas, and restaurants, whenever they may need it.

Stuart Davies-Jaynes, Director of People Services at Bluestone, said: “The initiative works by training staff to recognise the Sunflower lanyard or card and to understand how to provide discreet support and assistance to those who may need it. This can involve anything from offering a quieter space to sit, additional time to process information, or simply being more patient and understanding.

“Bluestone recognises that everyone deserves to enjoy a relaxing and enjoyable holiday experience. By joining the Hidden Disabilities Sunflower initiative, the resort aims to create a more welcoming and inclusive environment for guests with hidden disabilities.”

In addition to enhancing the guest experience, the Hidden Disabilities Sunflower also provides valuable training and development opportunities for Bluestone employees.

Staff participating in the programme will gain new skills and a deeper understanding of hidden disabilities, allowing them to better support guests and further their careers in the hospitality industry.

Ruth Rabet, Business Director of Hidden Disabilities Sunflower said: “By becoming Sunflower accredited, Bluestone is demonstrating its commitment to creating a more inclusive environment for guests with invisible disabilities. This is a positive step forward for accessibility in the tourism industry, and we hope to see many more businesses follow suit.”

Stuart Davies-Jaynes added: “By embracing this programme and empowering our employees, we are ensuring that everyone can create lasting memories at our resort.”