‘Great Taste’ - the world’s most trusted food and drink awards, has announced its stars of 2020, and out of 12,777 products sent in from 106 different countries - Pembrokeshire Gin Co. was awarded a ‘Great Taste Award’ for its Rosemary and Citrus, Tenby Dry Gin.

Judged by 144 of the most discerning palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as food writers and journalists, Great Taste is the most coveted of all food and drink awards.

As well as a badge of honour, the unmistakeable black and gold Great Taste label is a signpost to an outstanding product, which has been discovered through hours and hours of blind tasting.

This year’s winners have been found through a combination of remote judging and socially distanced judging sessions, after the lockdown began just one week into the schedule.

This necessitated a swift and comprehensive reinvention of the Great Taste process to ensure that robust judging standards were maintained and the quality of feedback was not compromised, all in time to provide a much-needed boost for food and drink producers during the all-important Christmas period.

Charlotte Clark, Director of Pembrokeshire Gin Co., who also have a sister shop and bar on Tenby High Street called The Cranny said: “The Great Taste Awards are like the oscars of the food and drink industry, and a mark of quality and taste that lots of companies look for.

“We are so honoured to have picked up this award, after what has already been a multi award winning year for Tenby gin – this certainly is the cherry on top!”

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging. Whether it is cake, coffee, kippers or kombucha being judged, all products are removed from their wrapper, jar, box or bottle before being tasted.

The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.

The panel of judges this year included - cook, writer and champion of sustainable food, Melissa Hemsley; cook, writer, stylist and voice of modern vegetarian cooking, Anna Jones; celebrated Spanish chef, José Pizarro, Kavi Thakrar from Dishoom; food writer and cook, Xanthe Clay; and baker and author, Martha Collison, as well as food buyers from Selfridges, Fortnum and Mason and Waitrose.

These esteemed palates have together tasted and re-judged the 3-star winners to finally agree on the Golden Fork Trophy recipients and the Great Taste 2020 Supreme Champion.

Great Taste 2020 will reach its exciting finale in late October, when the Golden Fork trophy winners and the Great Taste Supreme Champion 2020 are announced at the virtual Great Taste Golden Fork awards event.

If you are interested in stocking this multi award winning gin, then please get in touch with the sales team at:? [email protected]