Following a flurry of fly-posting in and around the Tenby area, leading into the holiday season, Pembrokeshire County Council has admitted that it is reviewing its legal position regarding enforcement.

People caught putting up promotional posters and material for events and businesses can be handed a Fixed Penalty Notice for £150 for such an offence, but the Local Authority admits it can be difficult to catch culprits in the act.

Recently, a high volume of fly-posting has been reported on the main route into Tenby distractingly attached to traffic signs along the roadside.

The roundabout by New Hedges which sits in between Tenby and Saundersfoot has also been bombarded by such promotional material of late, advertising everything from music festivals to caravan sales.

County councillor for Tenby’s north ward, Cllr Michael Williams remarked: “We are currently seeing an outbreak of fly-posting which is completely inappropriate in an area of outstanding natural beauty.

“There must be a campaign of enforcement carried out by the Local Authority. For far too long we have witnessed the blight on our communities caused by irresponsible organisations with little if any enforcement activity. This must change.”

At the tail end of last summer, PCC vowed to take ‘positive action’ to help keep our county a clean and beautiful place to live, work and visit, ahead of the firm WISE (Waste Investigations Support & Enforcement) being awarded a contract to carry out environmental crime enforcement across Pembrokeshire.

WISE enforcement officers can issue FPNs for offences including graffiti and fly-posting.

However, a spokesperson for PCC told the Observer this week that officers were reviewing their ‘legal position’.

“The Council acknowledges the unsightly nature of fly-posting and the impact it has on the environment and officers removed signs that had been placed on street furniture in the area shortly after being made aware,” stated a spokesperson for PCC.

“Council Officers are reviewing the legal position regarding enforcement of fly-posting, which by its nature, is difficult to catch perpetrators in the act.

“Anyone with information regarding environmental crime should email [email protected]”

Last summer, campaigners called upon Pembrokeshire Council to tackle the high volume of advertising A-Boards obstructing pavements on Tenby’s busy streets, forcing wheelchair users, pram pushers and those with visual impairments onto the roads - but despite pressure from The Royal National Institute of Blind People, many felt that PCC failed to clampdown on the issue, despite vowing to do so.