A shop owner has admitted selling illegal vapes following a Pembrokeshire County Council Trading Standards investigation.

Trading Standards officers had received information that Vape Zone based in Market Street, Haverfordwest, was selling non-compliant vapes.

The business was visited on October 3, 2023 and the shop assistant given advice regarding illegal vapes and underage sales.

There was a large stock of illegal vapes on open display in the store.

The tanks ranged from 10ml to 18ml with 4,000 puffs to 9000 puffs.

The maximum tank capacity permitted by the Tobacco and Related Products Regulations 2016 is 2ml (around 600 puffs).

It is an offence for a trader to supply a disposable E-cigarette with a tank that is larger than 2ml.

The assistant voluntarily surrendered all of the non-compliant stock - 352 disposable vapes.

A warning letter, alongside further written guidance, was sent to the company Director, Salar Jaff, but no response was received.

On October 19, further complaints were received that non-compliant vapes were still being sold at Vape Zone.

Trading Standards successfully completed a test purchase of an illegal vape on October 30 although the non-compliant vapes were no longer on display.

The employee who served him was the same employee present on all previous visits.

Following the purchase, officers entered Vape Zone and explained what had happened and asked where the stock was.

The shop assistant directed the officers to an adjoining kitchen cupboard containing a further 116 illegal vapes.

All were seized. There were also eight empty stock boxes (also seized) which would have contained 10 vapes each. This implies at least 84 had already been sold.

Neither the shop assistant nor the owner responded to contact by Trading Standards.

On December 16, a customer purchased a further illegal vape from Vape Zone.

Appearing before Haverfordwest Magistrates Court on June 10, Jaff admitted four offences under the Tobacco and Related Products Regulations 2016 and two under the Consumer Protection from Unfair Trading Regulations 2008.

Jaff, aged 49 of Beaconsfield Street, Hull, was sentenced to 120 hours of unpaid work, 15 days rehabilitation activity and made subject of a 12 month Community Order.

He was also ordered to pay full costs of £2,307.40, alongside a victim surcharge of £144, bringing the total to £2,421.40.

Following the case PCC Public Protection Manager Jeff Beynon said: “These non-compliant vapes contain a much higher amount of nicotine than is permissible by UK Regulations.”