Wales’ first regenerative ocean farm, Câr-Y-Môr, has purchased The Pembrokeshire Beach Food Company.

The purchase, completed on July 4, was announced at The Royal Welsh Show.

It will expand Câr-Y-Môr’s selection of seaweed and shellfish products with an exciting new range of seaweed deli produce.

The Pembrokeshire Beach Food Company was founded in 2012 by local entrepreneur Jonathan Williams, inspired by his love of food, the beach, and the sea.

Its deli products grew from recipes created at Café Mor, the award-winning solar-powered mobile street food kitchen Jonathan set up in 2010.

Over the years, The Pembrokeshire Beach Food Company’s products have won several coveted Great Taste awards, and the range has grown to include dried seaweeds, seasonings and sauces, seaweed butters and pestos, and laverbread, a culinary staple of Welsh culture.

St Davids-based Câr-Y-Môr produces seaweed and shellfish in the Grade A waters of Ramsey Sound, on Pembrokeshire’s beautiful coast.

It was formed as a Community Benefit Society in 2019.

As a pioneer investor and early supporter of Câr-Y-Môr’s journey, ever-busy entrepreneur Jonathan Williams will be charting a course for new challenges, including a Blue Carbon project, running The Old Point House pub in Angle, and overseeing operations at Barti Rum, a seaweed infused spice rum.

Jonathan said: “I’m proud to be passing The Pembrokeshire Beach Food Company into such safe hands. It’s been a wonderful journey building the company and showcasing the outstanding produce that comes from the seas off the Pembrokeshire Coast.

Seaweed aficionado Jonathan Williams, who has released The Little Laverbread Book.
As a pioneer investor and early supporter of Câr-Y-Môr’s journey, ever-busy entrepreneur Jonathan Williams will be charting a course for new challenge (Pic supplied)

“Câr-Y-Môr shares the same commitment to championing Welsh delicacies through sustainable food production that benefits the people and communities of Pembrokeshire.”

Câr-Y-Môr founder Owen Haines said: “Our mission is to improve the coastal environment and the well-being of the local community through regenerative ocean farming and sustainable job creation, and this new purchase will help us to further that aim.

“We are looking forward to developing The Pembrokeshire Beach Food Company’s offering while also continuing our important work to pioneer new ways to harness the sea’s sustainable resources in industries beyond the food sector.”