Loungers plc, the West Country-based café/bar group, is opening Waldo Lounge in Haverfordwest this month - creating around 30 jobs for local people.

Loungers has transformed the ground floor site at the Western Quayside development - heavily patterned wallpapers, tiling and stripped wooden floors now feature alongside oversized vintage sofas, upholstered lounge chairs, eclectic artwork and Gothic chandeliers, creating a variety of cosy and elegant drinking and dining areas to choose from.

The back bar mural references the town’s mediaeval past.

Gemma Irwin, Head of Community at Loungers, said: “We are delighted to be opening Waldo Lounge in Haverfordwest. Our Lounges strive to put community at the heart of hospitality and our teams always go the extra mile to make a difference.

“They are actively encouraged to connect with their communities by working with local groups, charities, organisations, and businesses that are at the heart of the fabric of local life. We are very much looking forward to welcoming local residents to Waldo Lounge.”

The all-day menu will feature everything from breakfast, tapas and salads to burgers and buttermilk fried chicken, with those following a vegan or gluten-free diet, well catered for with their very own menus. Particular attention will be paid to families with a selection of games, books, colouring pencils and pads on offer. A full menu, high chairs and baby-changing facilities are also available for Little Loungers.

Pembrokeshire County Council Leader, Cllr Jon Harvey, said: “I’m delighted to see Loungers open for business in the first tenancy for Western Quayside. This is a fantastic addition to the hospitality offer in Haverfordwest, enabling Western Quayside to play a key role in improving footfall and vibrancy in the town.

“An important part of Loungers’ ethos is the community element of its neighbourhood café bars and commitment to work with local groups, charities, organisations and businesses – and we look forward to that continuing in Haverfordwest.”

Pembrokeshire County Council Deputy Leader and Cabinet Member for Economic Development and Regeneration, Cllr Paul Miller, said: “Loungers shares our ambition and potential for the Western Quayside development in the centre of the town – and they fit perfectly into that vision.

“This is an important step forward for our county town which will see further regeneration across Haverfordwest to ensure it is a great place to live, work and visit.

“As a council we look forward to the capital this generates to the local economy and wish the team at Loungers every success in this exciting time for Haverfordwest.”

It will open on Wednesday, November 20.